Antibody Healthcare Communications

was formed in 2003 by an ex-pharmaceutical marketer and a creative director, both with years of experience in pharmaceutical sales and marketing.
Their goal: re-invent the healthcare communications agency and build the first agency that can become a true strategic partner.
An agency that takes ownership of a brand the way you do.
An agency that "gets it".

James Cran

PARTNER / PRESIDENT

• A 17 year career beginning with Astra, SmithKline and GSK.
• Representative, PM, SPM, DSM, Group Product Manager.
• Cardiovascular, Psychiatry, Anti-Infectives, Respiratory, Pain Control, GI,
Dermatology, Women's Health.
• Numerous launches, promotional campaigns, sales force meetings
• Inventive CHE and PR initiatives.

Michael Paul

PARTNER / CREATIVE DIRECTOR

• Over 25 years as a pharmaceutical writer and Creative Director.
• Known for innovative, fresh, and memorable healthcare creative.
• Former co-founder of successful healthcare agency, SMW Advertising.
• Many major project launches.

Nicole RajakovicPRODUCT SERVICES DIRECTOR
Superbly capable and highly organized, Nicole is also ANTIBODY's regulatory expert, advisor and negotiator. Her strong project management skills gained over ten years in the communications business have equipped her to oversee the agency's workflow, making sure that every job is moving forward on time and on budget.

Adam BeveridgeMEDICAL DIRECTOR
With an Honours BSc in Biochemistry and a lot of lab work in biopharma behind him, Adam's inquisitive mind never seems to rest. In addition to writing and supervising ANTIBODY medical copy, he continually astonishes our clients by tracking down relevant clinical data on their brands that even they aren't aware of.

Christine WatsonGROUP PRODUCT DIRECTOR
With a Specialized Honours degree in Biomedical Science, a post graduate diploma in Film & Television Post-Production, and a year of living and working abroad, Christine brings a diverse portfolio of both professional and personal experience to ANTIBODY.

Joni GoodfieldOFFICE MANAGER
Every good company has one: (or should) the capable, efficient, never-forgets-a-thing administrator who makes the company hum; and clients love because she provides an invaluable link to the agency people and process at all times. That's Joni Goodfield.

Tara BeckettEVENT MANAGER
Highly organized and scarily efficient, Tara has been a teacher and run her own small business in Japan. She also has extensive experience in the hospitality industry both here in Canada and on the international scene.

Melisa BarrilliASSOCIATE CREATIVE DIRECTOR
Melisa's South American background as well as her degree in Advertising from the University of Salvador in Buenos Aires, Argentina and her studies in Design at UCLA give her art direction and design unique power and flare.

Melissa JohnstonPRODUCTION DIRECTOR
After 5 years of working on multi-faceted accounts in busy agencies, there isn't any way ink goes on paper that Melissa doesn't know about. Or any oddball production requests she can't handle. Need a rep tool with a unique sliding format? A novel branded desk tin for Marketing? 300 BP monitors? No problem.

Joshua ReynoldsGROUP PRODUCT DIRECTOR
Josh was drawn to the pharmaceutical marketing world after a sales stint with Hoffmann La Roche Diagnostics. A Bachelor’s degree in Commerce, his experience helping to run a family business and a tireless work ethic make him a high-energy asset. Especially for ANTIBODY clients with particularly demanding assignments.

Melissa PiccininniGROUP PRODUCT DIRECTOR
There are no better credentials for ANTIBODY than a degree in Kinesiology. Huh? (That's what we said. It's the study of the human body.) Experience as a Personal Trainer, Marketer, and Wellness Co-ordinator makes Melissa even more qualified.

Sean BobbatoART DIRECTOR
Fresh from the advertising program at The Ontario College of Art and Design gives Sean a fresh and innovative design sense. With an in-depth knowledge of the latest design software, he is also a skilled photographer who saves our clients considerable fees. (Which one do you think our clients like most?)

Adam FoleyART DIRECTOR
Strong art directors have range, and as a graduate of no less than two design schools, Adam is as rangy as they come. A multi-talented multi-tasker, he has designed for Calvin Klein and Nike and was art director of the underground magazine Under Pressure. No wonder our client's communications stand out.

Kristin GrahamPRODUCT SPECIALIST
Kristin got her passion for medicine from her family physician Mom. And, after Queen's and some marketing experience in the real world, she is now using her grass-roots experience with diagnosis and treatment (and pharma sales reps) to help our clients connect even better with GP's.

Michael MarquesMEDICAL SPECIALIST
A McMaster science grad with extensive experience conducting scientific lab research and writing analytical essays, Michael's grasp of his material is second to none. His ability to turn complex data into concise, convincing language helps give our client's sales material a powerful edge.

Rachel DudleyMEDICAL SPECIALIST
With her life-long interest in health and medicine, Rachel was sure her calling was to be an MD, but after specializing in cancer research while getting her M.Sc at McGill, her passion became pharmacology. Our clients now get the benefit of her fine science mind and genuine zeal for knowing her brands down to the last molecule.

Vivian DiamantourosART DIRECTOR
Degrees in both Art Direction and Design; plenty of real world experience; familiarity with every possible medium. That’s a great formula for creating a top AD, but Vivian has also added originality, inventiveness, and a fierce deadline-oriented attitude. ANTIBODY clients so familiar with formulae know those extra ingredients make all the difference.

Susanna WongPRODUCT SPECIALIST
Susanna (Bsc Biochemistry) has four years of life science industry experience, including R&D, pharmaceuticals, biotech and clinical research. Her “let’s get-it-done” work style (and martial arts experience?) came in handy for client-side wrangling through the full range of marketing projects – from web to advertising to scientific symposia. Now ANTIBODY clients get the benefit of her high energy and positive attitude.

Neha KumarMEDICAL SPECIALIST
She‘s the Co-President of the Biochemistry & Biomedical Sciences Society at McMaster; has taught Ontario cancer researchers in cutting- edge fluorescence techniques and has worked with recovering bypass patients. With those impressive scientific qualifications, and her BSc from Mac, all Neha needs is a high-energy personality. Check!

Sarah CampbellMEDICAL ASSOCIATE
Sarah Campbell so impressed clients while working at ANTIBODY as a grad student, we were lucky to keep her out of a pharma laboratory and back at her computer here. With her BSc in Anatomy and Cell Biology behind her, clients with high-science needs can relax knowing the quiet and unassuming Sarah is attacking their assignment.

Erin DandyPRODUCT ASSOCIATE
Knowing how physicians think is Erin’s speciality. She was an award-winning Sales Rep in the CNS area for the past three years. Fully bilingual, and with no less than 3 CCPE courses to her credit means that ANTIBODY gets to draw on all that knowledge to create even stronger sales messages for our clients.

Rory KellyART DIRECTOR
A degree in Advertising & Graphic Design is just a start in terms of the criteria for a good Art Director; some hardcore experience in the creative departments of busy Toronto ad agencies is also essential. But Rory also offers ANTIBODY clients those unique qualities that separate just “good” for outstanding: a genuine passion for the craft of graphic design, and a relentless work ethic.

Amy LehmanEVENT ASSOCIATE
With hostessing credits like the Canadian Open on her list, Amy clearly has what it takes to be a successful Event planner. But there’s more:” I think it’s a very creative area,” says Amy. So along with buttoned-down attention to detail, flair and imagination are also things our clients can expect from ANTIBODY.

Neill VandenbergPRINT PRODUCTION COORDINATOR
Neill’s extensive experience with the fast-moving digital world of Print Production includes 2 years at a wildly busy in-house agency. A UBC grad with a BComm in Marketing and e-business, he has the turn-on-a dime ability that makes the difference between a deadline and a drama.

Aaron SacheliMEDICAL ASSOCIATE
A native Calgarian who graduated McGill with a BSc in Physiology, Aaron’s thesis project focused on molecular protein interactions in breast cancer. His keen medical mind, plus his past experience managing clinical trials, are just the kind of assets ANTIBODY clients appreciate.

Elsa IraniPRODUCT SPECIALIST
With an Honours Bsc. In Biotechnology/Economics behind her, Elsa’s 3 years as a Product Disease Specialist for Merck Frosst showed the kind of passion for sales and marketing ANTIBODY demands, and our clients value: the ability to get double-digit sales growth with a product that had been on the market for 8 years.

Cristina DovaleMEDICAL ASSOCIATE
At Western, Cristina chalked up two degrees with a slew of specialties: a BMedSci., with a focus on pharmacology toxicology, microbiology and immunology-- and a Bsc.Psych. That lead her to research assistant, writing articles and ANTIBODY.
A patient researcher and a sponge for data, not surprisingly, ANTIBODY clients like that.

Jeff VeermanPRODUCT ASSOCIATE
A year behind a pharmacy counter not only gave Jeff first hand experience, but kindled his passion for pharmaceuticals. It started with his first biochemistry lecture at Waterloo where he graduated Honours in Science, and was President of the Biology Undergrad Society. A couple of years in another marketing field and he finally got to put that passion to work for ANTIBODY’s clients.