Who

Our brand goes beyond just a name. ANTIBODY is home to more than 55 talented, full-time employees with a variety of distinct personalities, all working together to ensure strong partnerships with our clients and lasting relationships with each other. If you can’t work with ‘em, they must not be ANTIBODIES!

Meet our management team:


James Cran

James Cran

President and Co-Founder

James paved a path for himself that engendered experience at many levels. From rep to Marketing Director, his time spent within the walls of Astra, SmithKline Beecham, and GSK have added value to his long and steadfast career of 25 years. Did we mention he was inducted into the Canadian Healthcare Marketing Hall of Fame? He facilitates, educates and mentors, all while leading the way and forming true partnerships that keep ANTIBODY humming.

An ANTIBODY from the get-go.

Adam Beveridge

Adam Beveridge

Medical Director

Adam’s scientific savvy is perfectly aligned with his bulletproof pharmaceutical marketing experience. His expertise in launching products across a wide range of therapeutic areas is second to none. Adam continuously astonishes our clients with his “making the data matter” approach and plays an integral role in brand planning, advisory boards, CHE, and speaker training. Did we mention he has a knack for strategy?

An ANTIBODY since 2005.

Christine Watson

Christine Watson

Product Services Director

Her exceptional client service skills, work ethic, and passion for healthcare has enabled her to build a strong and dedicated Product Services team. Over the years, Christine has had the opportunity to lead several successful launches across a variety of therapeutic areas. No stranger to hard work, Christine is always looking for that next strategic challenge and the creative opportunities that accompany it.

An ANTIBODY since 2003.

Josh Reynolds

Josh Reynolds

Product Services Director

Josh’s exposure to numerous therapeutic areas and his participation as the Product Services lead on several launches, has nurtured his passion for pharmaceutical marketing. He maintains a solid understanding of the Respirology, Urology and Women’s Health markets and continues to develop a tireless work ethic. Dedicated? We certainly think so.

An ANTIBODY since 2004.

Melissa Piccininni

Melissa Piccininni

Associate Product Services Director

An all-star when it comes to building lasting partnerships! Melissa is dedicated to providing the highest level of service to our clients. Her interest in healthcare marketing paired with strong leadership skills, allow her to identify opportunities and consistently drive your business. Her passion and dedication grow stronger as she continues to oversee high profile launches, patient adherence programs, and your brand’s biggest challenges.

An ANTIBODY since 2006.

Melisa Barrilli

Melisa Barrilli

Creative Director

We are lucky to have such a talented designer at the helm of ANTIBODY’s design department! Melisa holds over 15 brand launches under her belt! Her understanding of the healthcare environment and her ability to communicate our client’s needs through proficient design are great assets when it comes to developing solutions for our clients.

An ANTIBODY since 2004.

Jeff Veerman

Jeff Veerman

Group Product Director

Putting clients #1, Jeff’s passion to please is reinforced with his work ethic and love for healthcare. Experienced in an array of therapeutic areas from hypertension to cystic fibrosis, Jeff’s eagerness to understand has yet to falter. With an ever growing number of successful product launches behind him, Jeff looks only for ways to bring his experience to his clients to ensure the next is stronger than the last.

An ANTIBODY since 2010.

Tara Robson

Tara Robson

Event Director

Highly organized and scarily efficient, Tara has been leading and running events and meetings for over 7 years. There’s nothing she can’t handle! From small advisory board meetings to national residency programs, she has the expertise to make it happen, and seamlessly.

An ANTIBODY since 2003.

Melissa Johnston

Melissa Johnston

Production Director

After 3 years of working on multi-faceted accounts in busy agencies, Melissa joined the ANTIBODY team in 2007. There isn’t any oddball production request she can’t handle. Need a unique “video in print” rep tool? A lenticular trade show booth? 250 branded lollipops tied with brand coloured bows? No problem.

An ANTIBODY since 2007.

Rachel Dudley

Rachel Dudley

Associate Medical Director

With over a dozen launches under her belt, Rachel has found a career that allows her to combine her love of writing with her passion for healthcare. Whether she’s leading her team into battle, finding that “hook”, making a case with PAAB, or ensuring that the team’s written materials are strategically (and grammatically) sound, Rachel aims to please and never misses.

An ANTIBODY since 2007.

Amy Tough

Amy Tough

Associate Event Director

With buttoned-down attention to detail and an organized work ethic, Amy successfully manages hundreds of meetings and events a year without dropping a stitch. From small advisory boards to large launch symposia, Amy’s experience is suited for all! As a member of the first class of professionals to hold the Certified Meeting Professional – Healthcare (CMP-HC) designation, Amy has the specialized experience to make your meetings a success.

An ANTIBODY since 2009.

 

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